"Asara Villa and Suite" to aggressively penetrate "Blue Ocean Market"

"Asara Villa and Suite" to aggressively penetrate "Blue Ocean Market" with "Luxury Leisure" strategy aiming at High-End market: Foreign Businessmen - MICE Accelerating Market promotion during high season to achieve more than 80% occupancy rate by the end of 2008

Ocean Property Company Limited, the operators of premium real estate projects and the operator of "Asara Villa and Suite Hua-Hin" a 5-stars Asian-Contemporary style hotel, plans to actively implement 'Luxury Leisure' marketing strategy to capture the high-end market sector, focusing on MICE - Businessmen. As well as preparing for tourism growth in Hua-Hin during the Green season and High season. The company plans for international road shows in Europe, America and Asia. Occupancy rate is expected to rise to at least 80% by year end.

Mrs. Nusara (Assakul) Banyatpiyaphod, President of Ocean Property Company Limited revealed that the Thailand property market in Hua-Hin has experienced continuous growth. As a result, the company intends to actively manage and promote Asara Villa and Suite to high-end travelers by building strong relationship with recognized high-end business partners, consisting of International tour agencies, hospitality service operators such as Spas, Food & Beverage and Golf Clubs. To introduce Hua-Hin as the country’s tourist destination that offers unique cultural experience and exotic places to visit. Currently, the company is studying the prospect of a business plan to form partnerships with both public and private organizations such as; The Tourism Authority of Thailand, Thai Travel Agent Association (TTAA), Association of Domestic Travel (ADT), Thailand Privilege Card etc.