Looking back to the late 1990s, Sansiri was known as a developer focused exclusively on high-rise premium condominiums in the central business district and was always tagged "a premium developer with expensive projects".
When company decided to expand our business to include single-detached housing projects in the early 2000s, top management knew they needed to deliver affordable products while maintaining our brand promises - attention to detail, in terms of quality, and distinguished design.
Sansiri simultaneously launched Saransiri and Setthasiri brands with a price range between Bt3 million and Bt7 million.
However, branding is about associations with past performance and cannot be changed overnight.
Brand was evolved by utilizing company history and tradition in ways which would ensure success in the present and the future.
This year, Sansiri is moving into another phase of brand evolution for the condominium projects. In the recent years, company has successfully launched high-end condominium projects, such as "Siri @ Sukhumvit" and "39 by Sansiri" in 2007.
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