Tuesday, 15 April 2008

Statistics underline new tourism trends



The statistical profile of Thailand's property visitor arrivals in 2007, just made public, clearly indicates six major trends that will affect existing and future marketing and development plans.

The final arrivals figure for 2007 by country of residence, a far more important indicator of travel trends than country of nationality, totaled 14,464,228, up 4.65% from 13,821,802 in 2006.

Based on the large volume, it is more acceptable than the rate of growth. But buried in the six figures a clear trend indicators:

- Arrivals from Thailand property each of the six most important source markets fell en masse: Malaysia, China, Japan, Korea, Taiwan and Hong Kong. Together, these six markets together accounted for 40% of tourists in Thailand.

Much of the decline in the first half of 2007 as a result of continuing in September 2006 military coup. Despite markets such as China rapidly recovered in the second half of 2007, the damage caused in the first half was enough to the end of the year in the red numbers.

Arrivals from Malaysia declined slightly, mainly because of the situation in southern Thailand property. Japan has seen a broad decline in the number of trips abroad, which would also affect other areas, such as Australia and New Zealand.

- Partly compensating for the decrease was the emergence of new markets such as Russia (+46%), Eastern Europe (+37%), Finland (+23%) and India (+17%). The most surprising rise was a phenomenal +84% spurt in arrivals from Laos to a total of 521,062.

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