Wednesday, 12 March 2008

Amazing Thailand launches its 'Themes and Deals' mini website


As part of the Amazing Thailand campaign, tourists worldwide can now gain access to a huge variety of hotel, resort and travel options in Thailand by visiting the new Amazing Thailand mini site, http://amazingthailand.tourismthailand.org, presented by the TAT.

The new site presents all the tourism products and services of Thailand that are part of the e-marketing campaign for Amazing Thailand 2008. This excellent new online source aims to attract travelers through e-marketing tactics such as search engine marketing, online PR, e-mail, and e-CRM.

Mini site consists of more than 2000 Thai tourism products, including hotels, tours, attractions and restaurants, a travel agency directory. There are direct links to hundreds of sites covering a wide range of hotels an villas, tour options, attractions, travel agencies and more. The new site contains more than 300 exclusive travel property prices for inbound travelers.

The new site also offers Web 2.0 capabilities with user ratings and reviews of hotels and tours. The various comments from online reviewers will help visitors choose the right travel option and enable TAT to enhance its customer relationships. The feedback will also help travel suppliers in Thailand to constantly property improve the quality of their services.

After only ten weeks of online operation, the new site has attracted over 110,000 unique visitors who have made over 422,000 page views in total. The TAT expects to massively boost visits through additional e-marketing campaigns during the rest of 2008.

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