SC Assets reveals 2008 target growth 20%. Set to develop 13 projects valued Bht 6.5 billion

SC Assets reveals its plan in 2008 to develop 13 projects valued Bht 6.5 billion including single-detached houses, town homes and condominiums covering prime locations in central Bangkok and its vicinity. The company targets growth at least 20% YoY and at the same time releases its latest “New Series Home 2008” in order to clearly differentiate its selling points and values added for the warm community.

Ms. Yingluck Shinnawatra, Chairman of SC Asset Corporation, says the business direction in 2008 that it schedules to start 8 new projects along with 5 other on-going projects with a gained value of Bht 6.5 billion focusing both on low rise and high rise projects. These projects which will be located in different prime locations will focus on middle sector with starting prices ranging from Bht 4-12 million for single-detached houses, Bht 1.7 million for town-homes and Bht 1.9 million for condominiums and a 75:25 proportion between for sales property and income Thailand property. In conducting its business, the company will pay high importance on sustainable growth and is set to grow 20% YoY this year.

This year, all projects will be developed in adequacy with the "New-Home Series 2008" concept, which provides a new PC Asset image, after its last corporate rebranding both in terms of concept and design, to the estimation of money, good taste, as well as creating better community for its inhabitant. All of them are concerned about the sale of 5 points in all SC Asset housing projects, including:

1. Practical Design focusing on adjustability at every slide of the life cycle,

2. Accessible Location focusing on easy access in prime locations,

3. Lively Neighborhood focusing on quality lives in the warm community,

4.Security Care focusing on absolute confidence about safety and security

5. Intelligent Home focusing on innovative technology for smart living.

Under the "New Series Beginning 2008, product development focus on modern resort style for one house, town houses and condominiums. Emphasize, the new town houses will be finalized in 2 - story, in order to cover a broader range of middle segment, while maintaining its modern design and function almost a separate house. In addition, the company will also focus on developing its new project under the "new Community" concept.

Besides developing new projects from its current land bank, the company has also set aside an investment budget of Bht 1 bn to buy new lands in 2008. In 2008, the company plans to develop 6 new projects with one of them to be developed under the latest “New Community” concept. This project will be located on Phetchakasem 81 Road with a total area of 72 rai and a project value of Bht 1.2 bn.